Avon Products, Inc Case Study Example | Topics and Well Written Essays - 250 words

Avon Products, Inc - Case Study Example This approach helped Avon achieve its transition from direct sales of the beauty business. The Company developed additional distribution channels that helped it improve in sales. Through its double commitment in the beauty products the company was able to gain The Company had begun to improve through its commitment in the beauty products business. Maintaining its dividend at $2.00 per share did not result to a drop in Avon’s Stock price. It maintained a fairly steady stock price during this period. Investors held Avon stock since it paid high dividends. The Company planned to reduce its dividends but was worried that it might drive down the stock prices. Retail business was helping the company make more sales thus increased profits. Avon was to reduce its dividends to conserve cash flow in the company (Tiemann 3). It believed that many of its investors would sell their shares quickly once it reduced its